About Coach

Ken Carter, Dean/Headmaster

Coach Ken Carter is the Dean/Headmaster behind the Coach Carter Impact Academy and the Carter Brand. He has been coaching for well over 15 years. Throughout his life and tenure as a Coach he has inspired and guided numerous lives of young men to reach their highest potential. His “no non-sense” approach to getting things done is the force that has sustained him to have the tremendous positive influence that he currently possesses. The vision for opening the Impact Academy came when Coach Carter was traveling from one of his many speaking engagements. The idea was to be able to really impact the lives of some of our male youth by instilling in them the value of education and learning. Skills such as cultivating and creating your own, barbering, screen- printing are just a few of the courses that will be provided to the young men in attendance. They will also be given the opportunity to learn the art and skill of basketball on many levels.


When famed high school basketball Coach Ken Carter locked his undefeated, state play-off team out of the gym and forced them to hit the books, he sent a powerful message. Ridiculed by his community, Coach Carter drove it home to his players to stop counting on athletic potential as the only ticket out of a tough, inner city life. This eventually led to Paramount making a movie about Coach Carter’s drive to better the lives of his players in 2005. It is entitled, “Coach Carter” and stars award winning actor Samuel L. Jackson.


A successful author and speaker, Coach Carter brings the hard-hitting advice about accountability, integrity, teamwork and leadership to succeed both on and off the basketball court. His latest book entitled, “Yes Ma’am, No Sir” The 12 Essential Steps for Success in Life chronicles his personal experiences in life that shaped him to be the man that he is today. It also hits on key points to assist and show others how to lead more productive and successful lives.

Ken Carter, Rumble Head Coach

Slam Ball (2002 – Present)

Go to our Slam Ball Section for more info

Ken Carter, Head Coach

Richmond High School – Richmond, CA (1997 – 2002)

Mr. Carter had oversight of Richmond High School’s basketball program from 1997 – 2002. Coach Carter made news when he locked out his undefeated Varsity basketball team in order to push them to improve their grades. Carter not only closed the Richmond High School gym, but he banned all basketball-related activities and was prepared to cancel the entire season program, because 15 of the 45 players were not living up to the classroom achievements they agreed to meet in contracts they signed earlier in the semester. (Click here to read more articles on the lockout)

Coach Carter is an advocate for Richmond’s youth and is active in his community. He is diligent in providing them with opportunities to build meaningful relationships with their peers and caring adults, and recognizes the advantages inherent in a sound sports program. In October 2000, he announced his plans to travel from Richmond High School to the steps of the California State Capitol in Sacramento. Using only a kick scooter, Carter traveled for 3 days to Sacramento hoping to draw awareness to the deteriorating state of our schools and the need for students, parents, teachers, and school board officials to commit to making a difference. His efforts proved successful, and subsequently Richmond High received building enhancements and computers from the Office of the Secretary of Education.

Under the direction and guidance of Coach Carter, in December of 2000, eleven students from Australia arrived in the U.S. to promote peace and to learn firsthand what it takes to be an American high school basketball player. Coach Carter found a way to bring something positive to the lives of Richmond High students, where heroes and positive role models are few and far between.

Using basketball as the common bond, the intention of the visit was to offer these students an opportunity to meet each other, gain awareness about each others’ culture and communities, and to learn hands-on about what it takes to be a top-notch American athletic. Carter feels that exchanges such as these are needed to promote a more just and peaceful place for us all to live in.

In addition to coaching, he is owner/operator of Prime Time Publications, Prime Time Sports, and is a promising Author.

Mr. Carter attended George Fox University, Oregon and has to his credit the following awards: Harvard Club’s Distinguished Secondary Educator Award; NAACP’s Impact Citizen of the Year Award; California State Lottery/Governor Gray Davis’ Heroes in Education Award; San Francisco Mayor, Willie Brown’s Leadership Award; California’s Unsung Heroes Award; the A.N.G. California Boy’s Coach of the Year Award; and has been presented with a Proclamation from the City of Richmond. He was recently honored as a recipient of City Flight Newsmagazine’s the “Ten Most Influential African Americans in the Bay Area” for 2000 in the Sports category.

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